 On my way to get my morning pumpernickel bagel with tofu cream cheese, I passed by not one, but two CocaCola trucks sporting large ads on the back for CocaCola Blak (or Blãk--no idea how that's supposed to be pronounced.) I've heard of this shit in news releases, etc., and I thought it sounded disgusting. I mean, Coke with coffee essense? Fuck me in a tree, that's nasty.
This was an untested hypothesis, however, so, in the interest of science, I went into a bodega on 8th Ave. and bought a bottle. For $2. Eight ounces. Right away, that should have set off alarms. I'm paying more than twice as much for a third less beverage in a twee little "classic" shaped bottle. Already, I was feeling like a rube.
The first sip, the very first impression, was that someone had dumped some cold coffee in a can of cola. That's it. Less carbonation, probably because the Coke was diluted by the coffee they poured into it. Seriously, no joke--I'd have bet you could make your own Blãk at home with ingredients on hand. You could even use Pepsi or, better still, generic brand "Kola" and your leftover Chock Full o' Nuts. At any rate, my rube factor was rising.
And then the real nightmare began. If you look at the ingredients, fans of the regular stuff will be delighted to know that Blãk contains just about the same toxic soup. And those ingredients began to work their magic. Beyond just being uninspired, overpriced, and poorly flavored, the junk started in on my palette. For a bit, I got a sense of Wurther's Original dissolved in Dr. Pepper. Then I stopped sipping. And I kept tasting it. I gave up the remainder of the drink and threw the bottle away (with probably 50 cents worth of the stuff.) And I kept tasting it. I tried to wriggle my tongue against my hard palette to clear it off. But I kept tasting it.
Maybe it's that I'm so unused to drinking Coke without the cleansing power of bourbon or rum, but the nasty, mass-produced taste of Blãk just wouldn't quit. And it kept getting fouler and fouler. Whatever ingredients had led me to think it was just cola and coffee wore off, but the other junk persisted. It's as if the CocaCola people were telling my mouth, "It's not enough that you drank this shit, motherfucker, but you're damn well going to remember it!" That's the taste you're left with, for about five minutes or more--the taste of sorrow, of poor decisions made in haste. The taste of bad memories.
Don't buy Blãk, even as a joke or on a whim. That's what I did, and I'm hoping my sacrifice will count for something. Learn from my mistakes. Don't be a rube. Save those two dollars and buy a small screwdriver to jam it through your tongue. Trust me, your tongue will thank you.
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